Storytelling, strategy, social content & more.

Civitatis is the largest Spanish-language tours and experiences agency in the world. In 2025, its challenge was to make a major entry into the Latin American market through a brand awareness and performance campaign on social media. We needed a big idea that could work on social media, so we tapped into the biggest travel hype, driven by figures like Elon Musk, Katy Perry, and Donald Trump: trips to Mars. And this led us to ask ourselves: with so many incredible places to see here on Earth, why would anyone need to travel to a planet that’s a nine-month journey away just to see sand and rocks at -153° degrees?

The first phase of the campaign focused on building anticipation through a teaser video suggesting that Mars would be Civitatis’ next destination. Entirely produced with AI, the campaign won the 2025 YouTube Works Award for Best Use of Artificial Intelligence in Advertising.

Opening in December 2025, Infinito Delicias is a space for experimentation and citizen collaboration. A third place designed to become a vibrant meeting point where culture, cuisine and innovation converge. A place to live, work, connect and experiment in the heart of Madrid’s Delicias neighborhood. Conceived as a living ecosystem, Infinito Delicias invites movement and transformation: a place where everything flows. Its identity seeks to embody this openness and dynamism: experimental, sustainable, and adaptable.

claim:
Where everything flows

Breaking into a market as oversaturated (and as infamous) as telecommunications seemed like an impossible mission. So we needed a powerful idea to make it happen: not to do things differently, but to do them the way they should have been done from the start.

Creating a brand from scratch:
Bolder.
Brighter.
Greener

In a sector dominated by red, blue, and orange, we doubled down on green. owning it, using it to punctuate stories and anchor the brand. We created a design system that stands out for its simplicity while hinting at our playful and approachable personality.

The bank needed a brand repositioning that would help not only with awareness, but also with conversion. Our first campaigns had to set a new strategic direction. One that focused on people and the product, with warmer, more approachable communication, without losing the brand’s valuable heritage.

Campaigns:

From strategy, we arrived at a very real and relatable insights. Focused on people and the product, with warmer, more approachable communication, without losing the brand’s valuable heritage.

Multiópticas had previously focused on very fashion-oriented communication. From there, our challenge was to revolutionize the sector’s vision of style and beauty, updating it for the times we live in and, above all, giving the brand a clear purpose. We worked from the ground up, strengthening a more socially aware vision.

We are fashion, but also we wanted to keep building on the social purpose and went further: telling small stories that put special people at the center. People with unique lives and experiences under a powerful concept closely tied to our product: They’ll look at you. But the only look that matters is yours.

Awards
CdeC Inbook 2017

Vodafone First:
Every year, Vodafone chooses one exceptional idea from across Europe; something unique, pioneering and built around technology. Our idea was to create an experience that was both fun and immersive. And while we were at it, we decided to make life a little more interesting for spanish actor, Raúl Arévalo.

Vodafone Journalist:
In 2016, 4G arrived, and that was a big deal: the fastest fiber and data speeds ever seen. So fast that, for someone like a journalist under pressure, it could be the difference between breaking a story or missing it.Despite everything, it’s a good time to be a journalist. Because when he breaks my phone, I’ll have already uploaded it online.

Awards
CdeC Experiencial 2015
Silver Inspirational 2014
CdeC Ideas 2016
Sol de Bronce 2016

In January '16, Coca-Cola unveiled a big new global creative campaign with the tagline "Taste the Feeling," which replaces the 7-year-old "Open Happiness" theme. Our work was one of the six 60-second spots created for the launch campaign, putting the focus back on the product.

The campaign ran globally and was adapted for markets such as India, South Africa, Thailand, and China, featuring local actors and locations